Apple may surprise many with its forthcoming iPhone 17 Air by pricing it lower than previous Pro models. This defies expectations that its ultra-thin design would come with a higher price tag than the Pro Max.
Instead, the iPhone 17 Air could serve as a more cost-effective and lightweight option. It may appeal to users who value portability over the advanced features found in Apple’s Pro lineup. This strategic move could make the 17 Air popular among a wider audience while aligning seamlessly with Apple’s evolving product lineup.
New Pricing Rumor
Apple is reportedly planning to launch the long-rumored iPhone 17 Air this year, featuring a design thinner than the current 8-millimeter profile. The device is expected to be more affordable than Pro models, with a simplified camera system to keep costs down.
This latest update challenges earlier reports suggesting the 17 Air would be priced higher than the Pro Max, Apple’s most expensive model starting at $1,200.
If accurate, this pricing shift signals a major change in Apple’s strategy, aiming to make the iPhone 17 Air a more accessible option and appeal to a broader customer base.
The Significance of the 17 Air Pricing
Initially, reports suggested that Apple would price the iPhone 17 Air higher than the 17 Pro Max, starting at $1,199 or possibly even $1,299. This seemed difficult to justify for a thinner iPhone with fewer features, shorter battery life, and a single camera.
While the sleek design might have been attractive and could have paved the way for future thinner iPhones, the trade-offs made it a less appealing choice.
In addition to the concerns, recent leaks hinted that the 17 Air might lack a second speaker, relying solely on the earpiece for audio output. With so many compromises, paying a premium for the device seemed far from practical.
However, the latest reports reveal a much different scenario. If accurate, Apple will price the 17 Air lower than the Pro models. While exact pricing remains uncertain—especially with a potential price hike for the iPhone 17 Pro—the Air is expected to cost under $1,000. It could even start as low as $899, matching the price of the iPhone 16 Plus.
This significant shift completely changes the value proposition of the iPhone 17 Air, making it up to $400 cheaper than earlier expectations. At this price, it transforms from a niche luxury item into a highly competitive option in Apple’s lineup.
